Volkshotel.

Volkshotel was once a newspaper headquarters, now home to 201 hotel rooms ranging from cosy hideouts to huge hangouts.

.

As Creative Director I brought a human, fun and playfulness to the design and tone of voice of the hotel. Through copywriting for the website, seasonal celebrations for the guests, styling the rooms with extra special touches, signage, decorating events and weddings. I collaborated with incredible local artists to ensure the authenticity as named the hotel ‘of the people’.

‘For biologists, night bloomers and artists. A place for everyone. Volkshotel creates meetings and the meetings create Volkshotel. This is a hotel of the people.’

I even managed to transport a caravan through Amsterdam and into the lobby to become a shop (which I designed the products for).

You name it, I did it, and it was a LOT of fun!